Search Engine Optimization is an inbound marketing strategy of optimizing a website in such a manner that appears on the top of SERP. It is the way through which we can measure the success of the brand and website. It also helps in gaining the website traffic through organic search. The process includes two techniques On-Page Optimization and Off-Page Optimization. Basically, the process includes:
- Delivering on-site content with the relevant keywords and search terms.
- Creating effective backlinks through white hat seo practices such as guest post, press release links on high authority sites.
- Technical practices such as meta description, meta keywords, HTML Tags and schema markup.