Investing in a new site is a major choice for any business. Your website is the face of your brand in the online world – the place where your potential customers come to gain in-depth knowledge about who you are and what you do. When done correctly, a new website will function as a lead-generating machine, turning web traffic into quantifiable conversions.
Here’s a list of 8 essential things to know before building a website.
Branding is the main aspect that every business owner should focus on. Your company’s logo, colours and font is an important feature of a website, which helps creating your brand’s identity and builds consumer trust.
“66% of consumers are ready to spend more money for a product if the brand can project a positive branding experience.”
2. A Responsive Web Design
With the rise in mobile phone usage for internet browsing, it’s significant to make your website mobile friendly for your visitors who use their phones and tablets and not just computer screens. Mobile friendly sites will readjust the image of the website to the screen size of the device. Websites that aren’t optimized for mobile devices will be the same size as what you would see on a computer screen.
3. Content and Images
Content may not be top of your list when you consider the overall design, but it definitely should not be underestimated. A quality content can engage your consumers, help you from an SEO perspective and convey your important messages to your audience. And don’t forget about the images,websites with attractive images have approximately 50% higher conversion rates
4. Ease of Navigation
6. Content Promotion
7. Strong Calls-to-Action
A call-to-action (CTA) canbe a link or button on your website. It drives potential customers to become leads andnavigates people to content they want to see.
A single Call-To-Action button placed at the right place can increase click-through rates by 2.75 times.
8. Trust Indicators
Also, remember to include trust indicators likereviews, testimonials and guaranteeson your site to show your clients that they can do business with you without worrying about being taken for a ride. 72% of customers say that positive reviews increase their trust in a business.
9. Social Media Integration
Your website and Social media should work together to promote your brand or business online. Make your content shareable with social share buttons, since it helps you boost awareness of your content. It also boosts the user experience. Add only the social networks that matter to you.
By keeping these eightthoughts in mind, business owners from all industries can upsurge their chances of a successful website, ensuring their desires are met and the overall design supports their business goals.